Tata, the Indian company trying to bring the world’s cheapest car to the South Asian country, has been named as the winning bidder for Ford’s Land Rover and Jaguar brands in the last few days.

In India, Tata’s car making division is seen as a brand for the people, and the company is famous across the sub-continent as the manufacturer of trucks and buses with the slogan “OK Tata” emblazoned on the back of the majority of trucks.
 
This is an historic moment for the car industry, marking the first time that a major Western car group has been bought by an Indian company.  The US carmaker is expecting to make up to £1 billion from the sale, although it is expected to keep some form of equity interest in the devolved business.

Tata, a conglomerate whose interests range from salt mining to software engineering, has been gradually expanding in the UK, where it owns the Tetley tea brand, and it is now the world’s fifth-largest steelmaker after buying Corus.

Jaguar and Land Rover together employ 15,000 people in Britain. It is understood that Tata plans to retain all three of the UK factories, at Solihull and Castle Bromwich in the Midlands and Halewood on Merseyside.

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