Fourth time lucky for Fiat Ducato Motorcaravan’s
January 22nd, 2010 by Katie Norton
Winning an award once is an accomplishment, winning an award four times in a row is a record achievement. With the motto ‘Whatever your dreams, start from the base’, it’s no surprise the Fiat Ducato motorcaravan won the award for ‘Motorhome Base Vehicle’ in the Which Motorcaravan Awards 2010.
Showing what is required from an award winning motorcaravan, the Ducato demonstrates a “blend of power, acceleration, relaxing drive and smooth gearshifts”, as reported on The Auto Channel online. Comfort is the essence of a truly relaxing journey, whether it’s a small trip or long holiday break, which is exactly why with it’s new ‘ergonomically designed driving position and performance capabilities, the new Ducato motorhome ensures car like driving pleasure’.
The motorhome market is ever-expanding, and now appeals to more than the older generation looking for a way to spend their retirement, in now includes a younger, trendier target audience who demand modern, fashionable designs to keep up to date with the latest trends, which is essential in such a competitive market.
With Fiat being the market leader in the UK and Europe for supplying base vehicles to the motorhome industry, the pressure is really on to stay recognised as providing perfect harmony between chassis and living space. The Ducato can certainly claim to do exactly this – which is why its quality level is the highest in the sector.
With more than 136,000 registered motorhomes on the roads and sales of new motorhomes currently running at more than 11,000 per annum, the race really is on to take the title of ‘Motorhome Base Vehicle’.
The Auto Channel has reported that the Ducato base vehicle has been designed specifically for the motorhome/motorcaravan market, which accounts for this year’s award, recognising the benefits offered by Fiat’s ultra comfortable, compact, six-speed “comfort-matic” (automatic) transmission to make a motor-homing holiday such a pleasure.
“Once again the Ducato has been recognised as the best base vehicle by one of the most important industry awards,” says Gerry Clarke, Director of Fiat Professional UK. Can Fiat carry on its success and take home a fifth award in 2011? Judging by the current achievement, we could be in for another winner…watch this space.
If you think your motorhome deserves an award, then reward it with a competitive motorhome insurance policy with Sureterm Direct. Call now on 0800 999 2030 and speak to an expert advisor now.