The Range Rover: 40 Years Old but No Mid-Life Crisis
February 5th, 2010 by Katie Norton
The Range Rover has not just survived, but has triumphed for 40 years. They say experience comes with age and with 4 decades of wisdom the Range Rover has evolved into one of the world’s top best 4×4s and the chosen transport of the rich and famous.
Speaking of the rich and famous, Radar Online revealed that Katy Perry splashed out on the perfect gift for boyfriend Russell Brand, “a black 2010 loaded Range Rover” – the only problem is that he can’t actually drive. The Range Rover oozes class and sophistication so it’s no surprise it’s the top choice for celebrities.
The Range Rover appeals to drivers of all generations and genders, as GirlRacer.co.uk reports “old-money customers, who appreciate class, retain their love affair with the taller and status portraying Range Rover, with its limousine specification interior and ride comfort”.
Combining luxury and tough off-road features can be a difficult task but the Range Rover makes it look effortless. 40 years on and the latest editions to the Range Rover collection “might still be 4×4s but are a genuine alternative to a luxury saloon”. Back in 2007 there was a possible issue of squeezing “more gadgets and luxuries into an already overweight vehicle”, reported lro.com. However the new Autobiography specification level, in addition to the well know Vogue and Vogue SE options, give customers three engine options bursting with power and torque output in a classic stylish outer shell.
Just like a fine wine, the Range Rover has got better with time. The iconic quality finishing coupled with electronically operated air suspension now provides a “magic carpet ride comfort”, but in the words of Billy Ocean “when the going gets tough the tough, get going”, and this reliable 4×4 loses none of its ability to deal with some of the worst off-road conditions.
With a resurgence in demand for 4×4s both worldwide and in the UK, the British built iconic Range Rover is still going strong. If you want lasting insurance trust Sureterm Direct to provide you with a personalised 4×4 insurance quote tailored to your off-road needs. Call Free on 0800 999 2030 or get an online quote here.

